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Over time, and across many simulations, the virtual labs inexorably slid towards less effort, poorer methods, and almost entirely unreliable results. And here’s the important thing: Unlike the hypothetical researcher I conjured up earlier, none of these simulated scientists are actively trying to cheat. They used no strategy, and they behaved with integrity. And yet, the community naturally slid towards poorer methods. What the model shows is that a world that rewards scientists for publications above all else—a world not unlike this one—naturally selects for weak science.