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Proctor & Gamble as well as Clorox are reportedly in talks for major advertising deals that would allow Alexa to suggest products for you to buy.
There are already some sponsorships on Alexa that aren’t tied to a user’s history. If a shopper asks Alexa to buy toothpaste, one response is, “Okay, I can look for a brand, like Colgate. What would you like?”