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Building faster sites can matter in a site’s Google ranking, Hölzle noted, referencing a recent change in which Google considers site loading speed as a factor in its ranking algorithm.“If your web site is slow, you’ll drop down in the rankings, because we know users don’t like low sites” he said. Page speed isn’t as important as other factors (like content relevance) but can server as a deciding factor between two sites with similar rankings, Hölzle said.
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