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The prime minister said Britain and other western countries cannot impose any democratic model on the Arab world, but stressed: "That's not an excuse, as some would argue, to claim that Arabs or Muslims can't do democracy – the so-called Arab exception."For me, that's a prejudice that borders on racism. It's offensive and wrong and it's simply not true."
Und das, verehrte Leser, ist, wie man in so einer Situation Krisen-PR richtig macht.