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In 2016, we took down 1.7 billion ads that violated our advertising policies, more than double the amount of bad ads we took down in 2015.[…]
For example, in July we introduced a policy to ban ads for payday loans, which often result in unaffordable payments and high default rates for users. In the six months since launching this policy, we disabled more than 5 million payday loan ads.
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For example, “trick to click" ads often appear as system warnings to deceive users into clicking on them, not realizing they are often downloading harmful software or malware. In 2016, our systems detected and disabled a total of 112 million ads for “trick to click,” 6X more than in 2015.
Das ist natürlich trotzdem immer noch ein Kampf gegen Windmühlen, denn solange Software Dinge entscheidet, wird es Wege geben, sich an den Regeln vorbeizumogeln. Dennoch:We disabled more than 68 million bad ads for healthcare violations […] took down more than 17 million bad ads for illegal gambling violations […] took down nearly 80 million bad ads for deceiving, misleading and shocking users
Und besonders spannend ist natürlich, was sie gegen Klickbetrug tun. Also nicht spannend für die Enduser aber für ihre Werbekunden. Und auch dort gibt es Fortschritte:in 2016, our systems detected and disabled more than 23,000 self-clicking ads […] took down almost 7 million bad ads for intentionally attempting to trick our detection systems
Aber die krasseste ist das hier:We took action on more than 15,000 sites for unwanted software and disabled 900,000 ads for containing malware