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But while these debacles are embarrassing for the paper, they are also richly rewarding. That’s because journalists — including those at the Post — aggressively hype and promote the original, sensationalistic false stories, ensuring that they go viral, generating massive traffic for the Post (the paper’s executive editor, Marty Baron, recently boasted about how profitable the paper has become).Ja, das lohnt sich, wenn man auf so teuren Luxus-Tand wie Recherche und Fact Checking verzichtet!